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Be Your Change is a female-led media brand, amplifying the voices and impact of women changemakers through storytelling and training.

Our Founder Story

Juliette Roy

Juliette Bouquerel is a Los Angeles-based French-American impact producer dedicated to uniting global communities. Leveraging an extensive international network spanning social impact, education, and environmental sectors, she offers over 20 years of global entertainment experience across the music, podcast, and documentary spheres.

Her multifaceted production expertise encompasses development, distribution, business development, strategic partnerships, and impact marketing campaign execution. She has executed over 30 diversity- and inclusion-centered cultural events worldwide, including at the 2008 World Expo in Shanghai.

Additionally, Juliette led a multi-million dollar business podcast network with full P&L ownership, directing sales, operations, product enhancement, and customer support. She has interviewed over 100 high-profile leaders about urgent issues including impact investing, diversity and inclusion, social justice, and women’s empowerment.

Dedicated to community building, her past and current nonprofit board affiliations comprise Women’s Audio Mission, Creative Arts Charter School, Fair Trade LA, and the New Roads School Sustainability Committee. Read more

Our Why

Making The World A Better Place By Changing The Women Media Narrative.

Women are critical in improving communities, but are traditionally underrepresented in the media landscape.
Women are keys to ending poverty, gaining equity, achieving balanced economic power, and a sustainable planet.
We are inspired by the women who choose to make a difference because they can not stand the status quo.
group photo Fair Trade at Fair Trade Talks LA

Values & Commitment

We use empathy as to amplify positive changes. We are profoundly attached to the Fair Trade principles, and are active in Fair Trade Los Angeles Community.

In The Press

Partners & Sponsors

Community partners